Advertising, like any form of promotion, helps to shape social views and attitudes. Thus, even if efforts in traditional marketing remain constant, the new buzzwords in the business world are likely to be used to sell everything from investment products to insurance and even pizza. Artificial intelligence (AI) can never replace human beings, but it can transform human life. Right from predicting consumer behaviour and managing customer relations, AI is changing the way people buy products and even handle themselves. And not just by dictating buying decisions but also doing the marketing.
Some companies have created automated systems that recommend products to you based on your online history. Advertising, as with most businesses, has moved to digital platforms. And Big Tech companies have come up with automated advertising tools that take care of everything from “sponsored stories” and native advertising to banner ads and email campaigns. These automated systems have emerged as the most effective weapon in an advertising war against traditional forms of advertisement.
Advertising, like any form of publicity, helps companies to publicise their products and build brand awareness. But traditional forms of marketing often come under attack.
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