On November 29 the six-member JYP group NMIXX closes its first world tour at INSPIRE Arena in Incheon. Fans in 22 markets will watch it live in cinemas. In five of them, South Korea, Taiwan, Malaysia, Indonesia and Thailand, it will run in a new format CJ 4DPLEX calls SCREENX LIVE.
SCREENX already wraps films onto the left and right walls of an auditorium, giving three screens instead of one. The live version adds something films don’t need: a camera plan built for those side walls. Instead of stretching the main feed, the directors put separate angles and close-ups on the wings while the stage stays in the middle.
That’s the single idea in this story. A concert broadcast used to be one camera feed shown on one rectangle. Now it’s being directed for a room.
The wider rollout is more ordinary. Most of the 22 markets, from the US and Canada to Brazil, the UK, Germany and Spain, get regular 2D screens and some SCREENX rooms. North America gets a delayed screening on December 2. Tickets open November 11 at nmixxliveviewing.com, with English and Spanish subtitles in some markets.
Why it matters past K-pop fandom: cinemas need nights that streaming can’t copy. A live show you can only see in a room with side screens, at a fixed hour, with a crowd singing along, is one of the few products a living room can’t match. K-pop has been the testing ground for event cinema for years, and the formats tried there tend to spread to sport and gaming next.